Apple Event 2023: Unveiling iPhone 15, Apple Watch Series 9 price and More

Apple event 2023 / Image Credits: Apple

Apple event 2023 has arrived, bringing a wave of excitement as fans eagerly await the unveiling of new hardware.

From the latest iPhone model to the updated Apple Watch and the potential Vision Pro update, there's much to look forward to. In case you missed the live stream, we've compiled the essential highlights from the event. 

1. Apple Watch Series 9:


Apple has officially introduced its newest wearable, the Apple Watch Series 9. Powered by the cutting-edge S9 chip, Apple claims that this smartwatch is 60% faster, accompanied by a 30% faster GPU. Pre-orders for the Apple Watch Series 9 will commence on Tuesday, with availability starting from September 22.

Key Features:

- Redesigned internals for enhanced performance and capabilities.

- The S9 chip is the most powerful watch chip to date.

- Improved dictation by up to 25%.

- New features include Siri-enabled access to health data, Name Drop for personal information sharing between users in close proximity, and Double Tap for easy watch control.

- Ability to ping your iPhone.

- Double the brightness.

- Apple's first carbon-neutral product.

- Comes in a stylish pink variant.

- Pricing starts at $399.

2. Apple Watch Ultra 2:


Alongside the Series 9, Apple also announced an update to last year's Apple Watch Ultra. Pre-orders for the Apple Watch Ultra 2 will begin on Tuesday, and it will be available for purchase starting from September 22.

Key Features:

- Equipped with the S9 chip, enabling features like double-tap functionality, on-device Siri, and precision-finding for locating your iPhone.

- New advanced display architecture.

- Customizable watch face with the Modular Ultra option.

- Power zones for efficient data collection during exercise.

- Dive logging capabilities.

- Pricing starts at $799.

3. iPhone 15 Pro:


The iPhone 15 Pro takes the title of the most advanced iPhone Apple has ever created. Pre-orders for this flagship device will open on September 22, with availability in stores the following week.

Key Features:

- Introduces a titanium variant to the iPhone lineup.

- Gaming-focused software features.

- Improved repairability with a new back glass design.

- Action button replaces the Mute button and is programmable.

- A17 Pro chip with a three-nanometer process for enhanced performance.

- Pro camera system with multiple lenses, equivalent to seven camera lenses with 48 megapixels.

- Exciting "spatial videos" feature.

- 10-gigabit-per-second speeds.

- Silent switch removed.

- Pricing starts at $999.

4. iPhone 15 Pro Max:

Apple also showcased the iPhone 15 Pro Max, featuring an exceptional camera setup as its flagship highlight.

Key Camera Features:

- 120mm-equivalent lens.

- 25% larger sensor.

- f/2.8 aperture.

- 5x telephoto lens.

- Pricing starts at $1,199.

5. USB-C Connector:


The long-awaited news has arrived: the iPhone will finally incorporate a USB-C connector.

6. AirPods:

Not only the iPhone, but AirPods will also adopt the USB-C connector.

- USB-C powered AirPods Pro 2 will be available starting from September 22, priced at $249.

- Users can purchase wired EarPods with a USB-C connector for $19.

7. iCloud+:

Apple introduced two new tiers for iCloud+, its cloud storage subscription, allowing users to choose between 6 terabytes or 12 terabytes of data storage.

8. iOS:

In the iPhone press release, Apple confirmed that its latest operating system, iOS 17, will be released as a free software update on September 18. Even if you're not upgrading to the latest iPhone, you can still enjoy new features by updating your existing device.

iphone 15 price

Introducing the iPhone 15: A Range of Options to Suit Your Needs

Apple's latest iPhone lineup, the iPhone 15, offers a range of options to cater to different preferences and requirements. With the standard iPhone 15 starting at $799 and the iPhone 15 Plus starting at $899, there is a choice for everyone. Let's delve into the key details:

iPhone 15:

The iPhone 15 boasts a 6.1-inch display, providing a vibrant and immersive visual experience. Starting at $799, this model offers a compelling combination of features, performance, and affordability.

iPhone 15 Plus:

For those seeking a larger screen, the iPhone 15 Plus is the ideal choice. Featuring a generous 6.7-inch display, this model offers an expansive canvas for content consumption and multitasking. With a starting price of $899, the iPhone 15 Plus provides a premium experience for users who value a larger form factor.


The Apple Event 2023 delivered an array of exciting announcements, unveiling the iPhone 15, Apple Watch Series 9, and the long-awaited USB-C connector. With remarkable advancements in performance, design, and features, Apple continues to captivate its audience with innovative technology.

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